Eliptic Landing Page
In collaboration with Eliptic, I undertook the challenge of crafting a visually stunning and highly functional landing page that seamlessly aligns with the company's vision and objectives. The primary goal was to create an online presence that not only captures attention but also engages visitors effectively.
Challenge
Balancing Aesthetics and Functionality: Struck a delicate balance between visual appeal and functional efficiency, ensuring that the landing page not only looks impressive but also serves its purpose effectively.
Meeting Stakeholder Expectations: Collaborated closely with Eliptic stakeholders to understand their expectations and translated those insights into a design that aligns with the company's values and goals.
Optimizing Conversion Paths: Strategically designed the user journey to optimize conversion paths, encouraging visitors to take desired actions and fostering a positive outcome for Eliptic.
Key features
Strategic Visual Appeal: Meticulously designed visual elements to evoke a strong and positive first impression, ensuring the landing page resonates with the target audience.
User-Centric Approach: Employed a user-centric design philosophy to enhance the overall user experience, making information easily accessible and navigating the page an intuitive process.
Branding Integration: Ensured consistency with Eliptic's brand identity, utilizing color schemes, typography, and imagery to reinforce brand recognition and trust.
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
“Working with Diogo on our landing page project has been an absolute game-changer for Eliptic. Diogo not only met but exceeded our expectations in delivering a visually stunning masterpiece that perfectly encapsulates our brand essence.”
Victor Gabriel
Co-founder | Eliptic
Conclusion
In conclusion, the Eliptic landing page project represents a harmonious fusion of design aesthetics and functionality, tailored to meet the unique needs of the company and leaving a lasting impact on its online presence.